How Can Really Small Business Benefit From Web Site?

Recently we received the following email message : "As a 'tiny' cheesemaker, innkeeper and restauranteur I was intrigued by your web site for the New England Dairy Promotion Board, Inc. We have obtained our domain, but for six months it has sat there in cyberspace because we ARE small and have limited time and resources to venture forth. Can you let us know if/how your services could help?"

We respond to all other small businesses, who still have doubts:
We design and engineer web sites for businesses of all sizes. How would your company benefit from having a web site?

Use your web site as a brochure.

Consider how much it costs to design, layout and print simple 3 fold 2 color brochure. Then consider how much information you can fit on that limited paper space, how many can you afford to print and distribute. What if something changes? Redesign, reprint... Web site can have as much space as you need for miniscule cost compared to paper. Plus it's updateable, interactive, you can measure customers' visits and what parts of the site they liked the best.

Use your web site as an extension for your newspaper and magazine advertising.

Magazine advertising is very expensive. Or it could be much less expensive, if you designed smaller ad and included www.yourcompany.com, where - for fraction of the cost - the potential client could read (and see) as much as he/she wants to about your product or service. Of course, you need to have that double-u-double-u-double-u thing running in the cyberspace...

In short, use your web site to supplement your regular marketing efforts.

Spend much less money to advertise on paper and spend some to create and maintain your web site and direct your prospective customers there. You won't need to reprint when something changes, just let us know what to change and it'll be done quickly and inexpensively.

Finally, we've always told our prospective clients that they should establish their presence on the Internet, because their customers are already there. With prices for online presence falling and everybody else jumping on the train, with all the media hype, it's more true now than ever before.

TOPDESIGN can design your web site to your specifications. Just tell us what is your idea, what do you envision to offer online for your visitors, what features you'd like. What do you wish your web site should accomplish. Give us as many details as possible and we'll tell you what we can do about it, how much it is likely to cost and how quickly we'd put it together.

P.S. : We understand that Internet and computers with their terminology could sometimes be a bit intimidating. Please don't worry and ask as many questions as you have.